Rokid pledges privacy overhaul after hidden recording draws scrutiny
A review by local media found numerous videos allegedly recorded without the knowledge of passersby in locations including beaches, parks and subway stations.
A review by local media found numerous videos allegedly recorded without the knowledge of passersby in locations including beaches, parks and subway stations.
The rollout follows an exclusive partnership with state broadcaster China Central Television, making Rokid the first AI glasses brand to sponsor World Cup broadcast.
Within 10 hours, it topped bestseller lists across multiple e-commerce platforms including Tmall, JD.com and Douyin, according to the company.
More than 636 million yen in pledges made Rokid’s AI glasses the highest-grossing crowdfunding project in the 13-year history of the Makuake platform.
Willit comes in sunglasses and photochromic versions. The sunglasses model has already sold more than 1,000 units on Taobao, according to the product page.
The cooperation could help move AI glasses beyond early-stage technology demonstrations into broader commercial use cases tied to large-scale live events.
The partnership will combine Rokid’s AR and AI hardware ecosystem with Seichitech’s expertise in Micro LED inspection technology.
The partnership highlights growing industry recognition that dedicated chips optimized for spatial computing could become critical as AI glasses move toward mass adoption.
Unlike passive interactions that respond only when prompted, the S1 now combines time, location, and environmental cues to provide anticipatory alerts.
The launch comes weeks after Qwen’s earlier G1 model captured more than 70% of China’s online AI glasses segment in its first week on sale, market data show.