Rokid pledges privacy overhaul after hidden recording draws scrutiny
A review by local media found numerous videos allegedly recorded without the knowledge of passersby in locations including beaches, parks and subway stations.
A review by local media found numerous videos allegedly recorded without the knowledge of passersby in locations including beaches, parks and subway stations.
The rollout follows an exclusive partnership with state broadcaster China Central Television, making Rokid the first AI glasses brand to sponsor World Cup broadcast.
More than 636 million yen in pledges made Rokid’s AI glasses the highest-grossing crowdfunding project in the 13-year history of the Makuake platform.
The cooperation could help move AI glasses beyond early-stage technology demonstrations into broader commercial use cases tied to large-scale live events.
The partnership will combine Rokid’s AR and AI hardware ecosystem with Seichitech’s expertise in Micro LED inspection technology.
The partnership highlights growing industry recognition that dedicated chips optimized for spatial computing could become critical as AI glasses move toward mass adoption.
While corporate registration changes completed in March 2026 often precede IPOs, Zhu reiterated the company is concentrating on product launches rather than listing in the near term.
The deal underscores a broader trend of traditional vision-tech players moving from supporting roles into the forefront of the smart glasses sector.