- Revenue up 25% to record RMB 345.2 billion, driven by strong vehicle sales
- Profit margins squeezed by price cuts and higher transformation costs
Geely Auto Group posted a record-breaking revenue of 345.2 billion yuan ($50 billion) in 2025, marking a 25% increase from the previous year, its financial report shows.
This surge, amounting to an additional 69.3 billion yuan, highlights the company’s strong market momentum.
Geely also recorded a 39% year-on-year jump in total deliveries, with 3.025 million vehicles sold, exceeding its target of 3 million units.
The company’s market share in China grew to 10.05%, setting a new record for the fourth consecutive year.
However, profits point to a mixed picture. Despite the stellar revenue growth and record sales, Geely’s net profit in 2025 stood at 16.63 billion yuan.
This marks a modest increase of just 300 million yuan from the previous year, with profits attributable to the parent company remaining flat at 16.85 billion yuan, a mere 40 million yuan higher than in 2024.
The key question is: where did the extra money go?
The primary issue lies in Geely’s pricing strategy and increased transformation costs. The bulk of the sales growth came from the mass-market Galaxy brand, which saw sales surge 150% year-on-year to 1.2358 million units, accounting for over 40% of the company’s total sales.
The higher-end Zeeker brand, on the other hand, posted sluggish gains, edging up a slight 1% year on year to 224,100 units. As a result, the average selling price of vehicles dropped from 111,600 yuan in 2024 to 102,800 yuan in 2025.
Additionally, Geely’s heavy investment in its transformation into an AI-driven tech company contributed to the flat margins.
Research and development expenses rocketed to 17.62 billion yuan, up 29% from the previous year, outpacing the company’s revenue growth of 25%.
In essence, Geely chose to invest its profits into future technology and AI capabilities, betting on long-term gains over short-term financial returns.
Despite the profit squeeze, Geely’s future looks poised for growth, with its ongoing transformation positioning the company as a potential leader in the AI and smart vehicle market.
