- Wuxi-headquartered firm moves into components manufacturing from technology showcase
- Expansion follows high-profile demos at state broadcaster annual gala and opening match of popular grassroots football league
MagicLab (魔法原子), a Chinese legged robot developer, has established a new production and R&D base in Hangzhou’s suburban Lin’an District, as the humanoid robotics startup pushes deeper into manufacturing and large-scale deployment.
The company, registered in Wuxi, Jiangsu Province, plans to produce core robot components such as motors, joint modules and dexterous hands at the site, marking a shift toward building out supply chains and delivery capabilities alongside product development.
This is despite the fact that it already operates several labs and factories in Wuxi and Suzhou.
MagicLab gained wider public attention after its robots appeared on CCTV Spring Festival Gala earlier this year.
More recently, the firm’s 200 robotic dogs and 90 humanoid robots performed in synchronized routines at the opening ceremony of the 2026 Jiangsu Football City League, a popular grassroots provincial-level soccer league, underscoring its progress in coordinated systems.
The Hangzhou expansion signals a broader strategic shift toward real-world deployment and order fulfillment.
“We’ve always seen technology demos and commercialization as part of the same continuum,” said Hu Chunchen, a company representative. “Events like the Spring Festival Gala or sports ceremonies are not just for show—they are stress tests of system stability, coordination and engineering maturity. They reveal both the ceiling of the technology and its practical limits.”
The Lin’an project, located in the Qingshanhu Sci-Tech City, an industrial park, will house a components R&D headquarters, an application development center and manufacturing facilities.
Research will focus on key robotic parts while also supporting pilot production, supply chain integration and scalable deployment.
According to MagicLab, it already operates in 27 countries and regions, with overseas revenue accounting for more than 30% of its total in 2025.
It has built localized sales and delivery teams across the US, Europe and the Middle East—expansion that is increasing pressure on backend R&D cycles, supply chain reliability and production capacity.
Hu said the choice of Lin’an reflects the region’s strengths in industrial ecosystem, including in motors, precision manufacturing, sensors and intelligent production.
Additionally, thanks to its proximity to downtown Hangzhou’s digital economy and AI talent base, MagicLab’s new site is expected to serve not just as a factory, but as a node linking Yangtze River Delta manufacturing resources with innovation and application development, Hu explained.
