This rollout comes as companies across sectors from advertising to home appliance increasingly shift toward AI-generated advertising and online engagement tools to boost efficiency and cut costs.
More than 40,000 guests registered for this year’s event on May 10, coinciding with Mother’s Day and the 22nd edition of Alibaba’s annual open-campus carnival.
The model, introduced on April 27 as part of so-called “gray testing,” is available to selected global creators and enterprise clients via its official website and cloud platform Bailian.
Unlike conventional AI video generators that rely on prompt-based rendering workflows, the system allows users to continuously adjust scenes as they are being created.
