- Shanghai downtown flagship brings humanoid robots and robot dogs to consumers
- Move signals push beyond research and enterprise customers into mass market
Unitree (宇树科技) opened its first Asian embodied AI experience center in Shanghai on May 31, offering consumers hands-on access to its humanoid robots and robot dogs a day before the company faces a key review for its planned STAR Market listing.
The more than 100-square-meter store occupies a prominent location inside Jiuguang Department Store on Nanjing West Road, one of Shanghai’s busiest shopping districts.
Across the street sits Apple’s Jing’an store, underscoring Unitree’s ambitions to raise its profile among mainstream consumers.
Consumer-facing products
The outlet showcases the company’s main consumer-facing products, including the G1 humanoid robot, the R1 humanoid robot and the Go2 quadruped robot.
Prices start at 9,000 yuan ($1,330) for the Go2, 29,999 yuan for the R1 and about 90,000 yuan for the iconic G1.
Shoppers can issue voice commands to humanoid robots and test the Go2’s follow mode, which allows the robot dog to trail users as they walk.
The store features both static and interactive display areas, while an outdoor platform will host regular demonstrations. Orders were placed on opening day, according to the company.
Visitors began lining up before the mall opened on the morning of May 31.
High rent
The choice of location reflects more than retail economics. Situated near the Nanjing West Road commercial strip and Jing’an Temple, the store is expected to carry monthly rent of between 200,000 yuan and 400,000 yuan, according to local commercial leasing data.
Industry observers view the site as a branding investment aimed at exposing the company to both domestic shoppers and international visitors in one of China’s leading launch markets for new consumer products.
Unitree currently operates three other stores in China, including a direct-sales outlet in Beijing’s Wangfujing area, a joint experience center in Beijing’s Chaoyang district and an authorized store in Wuhan.
Listing review set for June 1
The Shanghai opening comes one day before the company’s STAR Market IPO review. According to its prospectus, about 70% of Unitree’s 2025 revenue came from the research and education sector, while commercial consumer applications accounted for roughly 20% and industrial uses about 10%.
The filing also shows that revenue from humanoid robots climbed from less than 2% of total sales in 2023 to 51.53% in 2025, making the segment a core business alongside the company’s quadruped robots.
