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Alibaba upgrades HappyHorse video AI, cuts generation costs by 25%
The feature is designed for applications such as short-form dramas, livestream e-commerce and advertising campaigns.
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The feature is designed for applications such as short-form dramas, livestream e-commerce and advertising campaigns.

The launch comes as AI video tools face weak user retention and uncertain monetization on the consumer side, pushing the industry toward enterprise workflows and B2B use cases.

This rollout comes as companies across sectors from advertising to home appliance increasingly shift toward AI-generated advertising and online engagement tools to boost efficiency and cut costs.

Characterized as the video edition of the AI code editor Cursor, Anijam.ai supports production of high-definition videos ranging from five to 20 minutes in length.