The move will enable companies to create customized agents inside Qwen, defining their own service scope and interactions while offering products and services through natural-language conversations.
Qwen3.7-Plus is the latest addition to the Qwen 3.7 family and is designed to combine perception, reasoning and task execution within a single workflow.
Within 10 hours, it topped bestseller lists across multiple e-commerce platforms including Tmall, JD.com and Douyin, according to the company.
Qwen3.7-Max ranked among the top four models overall, breaking what had been a prolonged dominance by Claude-Opus-4.7 and Claude-Opus-4.6.
The company framed the shift as part of a broader industry transition from model training to inference-driven applications.
This rollout comes as companies across sectors from advertising to home appliance increasingly shift toward AI-generated advertising and online engagement tools to boost efficiency and cut costs.
Alibaba said the model was specifically designed for AI agents and enterprise-grade autonomous workflows, with improvements in coding, reasoning and tool-use capabilities.
The upgrade spans everything from semiconductors and cloud architecture to large language models and inference systems.
The rapid uptake of the service reflects a broader shift in AI services from chatbot-style interaction toward task execution.
The new system marks what Alibaba described as the e-commerce industry’s first customer service agent capable of completing operational workflows rather than simply answering questions.
